Parasocial relationships with live streamers:  Evidence from South Korea and the United States

Heysung Lee; Yibing Sun; Hernando Rojas

doi:10.15206/ajpor.2024.12.3.166

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Lee, H., Sun, Y., & Rojas, H. (2024). Parasocial relationships with live streamers: Evidence from South Korea and the United States. Asian Journal for Public Opinion Research, 12(3), 166–183. https://doi.org/10.15206/ajpor.2024.12.3.166

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Parasocial Relationships With Live Streamers: Evidence From South Korea and the United States