Impact of green marketing factors on enhancing green brand equity: Evidence from Vietnamese fashion market

Thuy Dam Luong Hoang; Huy Khanh Nguyen

doi:10.15206/ajpor.2026.14.1.46

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Hoang, T. D. L., & Khanh Nguyen, H. (2026). Impact of green marketing factors on enhancing green brand equity: Evidence from Vietnamese fashion market. Asian Journal for Public Opinion Research, 14(1), 46–69. https://doi.org/10.15206/ajpor.2026.14.1.46

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Impact of Green Marketing Factors on Enhancing Green Brand Equity: Evidence From Vietnamese Fashion Market