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ISSN 2288-6168
Research Article
Vol. 14, Issue 2, 2026May 31, 2026 KST

Trust and Credibility in Digital Entrepreneurial Communication: An Interpretive Phenomenological Analysis Study of Malaysian Supplement Entrepreneurs

Nik Aida N Mahamed, Hamedi Mohd Adnan, Ph.D, Firuza Begham Mustafa, Ph.D, Umar Hakim Mohd Hasri, Ph.D,
entrepreneur-influencerspublic trustcredibilityinterpretive phenomenological analysisdigital communicationMalaysia
Copyright Logoccby-nc-4.0 • https://doi.org/10.15206/ajpor.2026.14.2.245
Photo by Supliful - Supplements On Demand on Unsplash
AJPOR
N Mahamed, N. A., Mohd Adnan, H., Mustafa, F. B., & Mohd Hasri, U. H. (2026). Trust and Credibility in Digital Entrepreneurial Communication: An Interpretive Phenomenological Analysis Study of Malaysian Supplement Entrepreneurs. Asian Journal for Public Opinion Research, 14(2), 245–262. https://doi.org/10.15206/ajpor.2026.14.2.245
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