Element General Population (n=586) Journalists (n=416) Academics (n=261)
n % n % n %
1. Gender
Male

236

40.3

196

47.0

103

39.5
Female 350 59.7 221 53.0 158 60.5
Total 586 100.0 417 100.0 261 100.0
2. Age
20 – 30 years

110

26.4

8

3.1
31 – 40 years 180 43.2 100 38.3
41 – 50 years 85 20.4 115 44.1
>50 years 42 10.1 38 14.6
Total 417 100.0 261 100.0
3. Education
Below a bachelor's degree

8

1.9
Bachelor's degree 308 73.9 8 3.1
Master's degree 97 23.3 115 44.1
PhD 4 1.0 138 52.9
Total 417 100.0 261 100.0
4. Occupation
Student

94

16.0
Government officials/state enterprises 125 21.3
Self-employed 145 24.7
Personal business/trading 77 13.1
Employee/freelance 123 21.0
Farmers 1 0.2
Retired/unemployed 21 3.6
Total 586 100.0
5. Major Field of Study
Journalism and Mass Communication 90 21.6 91 34.9
Radio, television, movies, and new media 135 32.4 68 26.1
Advertising and Public Relations 46 11.0 57 21.8
Marketing communication 5 1.2 33 12.6
Other 141 33.8 12 4.6
Total 417 100.0 261 100.0