All Articles tagged asia

• Research Article
  February 28, 2025 KST
  Understanding the Perceptions of Asian University Students Toward Thai Tourism Destinations: The Cases of Phuket and Pattaya
  Kanyika ShawNutthapon JitprapaiJantima Kheokao

  A survey of university students from seven Asian countries shows that information exposure significantly affects visitation intentions, both directly and indirectly, with familiarity serving as a critical mediator.

  Abstract
• Research Article
  May 31, 2024 KST
  Mere Exposure Effect on Travel Intention of Educated Young People in Asia: Results From a Cross-Country Survey
  Yunjuan LuoSarah Prusoff LoCascioJantima KheokaoSung Kyum ChoRavindran GopalanDorien KartikawangiNik Norma Nik HasanNutthapon JitprapaiRowena ReyesKanyika ShawIndeok SongNikko B. Visperas

  A survey of students in 7 countries found mere exposure is a significant antecedent and is most powerful when mediated by familiarity, with personal exposure being more powerful.

  Abstract
• Research Article
  May 31, 2014 KST
  Daily Life Satisfaction in Asia: A Cross-National Survey in Twelve Societies
  Takashi InoguchiMiguel BasanezYuichi KubotaSung Kyum ChoJantima KheokaoTassanee KrirkgulthornSiritorn YingrengreungRobert ChungAngus Weng Hin CheongGerardo A. Jay SandovalYashwant DeshmukhKanyika ShawChing-Hsin YuBaohua ZhouSyed Arabi Bin Syed Abdullah IdidIjaz Shaffi GilaniBilal I. Gilani

  Aside from political leaders’ popularity rates and the stock exchange index of business firms, ordinary people are highly interested in aspects of daily life, such...

  Abstract