All Articles tagged non-political influencers

• Research Article
  February 28, 2025 KST
  Social Media Influencers as a Catalyst for Political Activism in Pakistan: An Analysis of Trust and Opinion Building Functions
  Fakhta ZeibSobia Shahzad

  This study explores the connection between following social media influencers (SMIs) and their followers’ trust in them for opinion building., using a survey and two focus group discussions.

  Abstract